Die fünf Grundschritte zur erfolgreichen Unternehmenswebsite

von Ulrich Tekniepe (Kommentare: 6)

die kaum jemand macht*

Das Internet bietet Ihnen viele - passende wie unpassende - Möglichkeiten, Ihre Organisation zu präsentieren. Und es bietet Raum für mindestens ebenso viele Absichten, mit denen man eine Website besuchen kann. Das Web hat das Verhalten der Menschen bei der Suche nach Information verändert. Dies müssen Sie bei der Informationsarchitektur der Website Ihrer Organisation berücksichtigen. Nur so können Sie die Gelegenheit nutzen, dass Menschen Ihre Website suchen.

files/Blogbilder/5 steps line dance.jpgWerden Sie sich also zuerst darüber klar, was die Besucher wollen, vielleicht wollen. Daraus ergibt sich die Frage, die sich jeder gute Gastgeber stellt:

 

"Wen will ich wozu bringen und was muss ich dafür tun?"

 

Im Vordergrund steht bestimmt das Ziel, dass die Besucher sich wohlfühlen und dass sie Ihr Ziel, das des Hausherrn, zu ihrem machen. Sie führen. Die Gäste folgen voll Vertrauen und sehen sich als Akteur in einer aufregenden Geschichte. Darin sind sie Gewinner - durch die Leistung Ihrer Organisation. Mit jedem Schritt nähren Sie diese Vorstellung. Wie beim Tanz. Sie müssen führen. Ich nenne das bindungsorientierte Medienkommunikation.

     Die ersten vier dieser Schritte zeige ich Ihnen hier. Die, die darauf folgen müssen, sind sehr, sehr individuell. Wenn Sie das später einmal wünschen, werde ich auch die gerne für Sie entwickeln.

 

Die Schritte:

 

 

1. WER?

files/Blogbilder/Step01.jpg 

Wer kommt auf Ihre Website?

Wer soll auf Ihre Website kommen? Wen erwarten Sie?

Was hat ihn hergeführt? Was haben Sie zuvor getan, damit er ihre Website besucht?

 

2. WAS?

files/Blogbilder/Step02.jpg 

Was wollen die Besucher Ihrer Website?

Mit welchen Interessen kommen die Besucher?

Was wollen, was können Sie ihnen bieten?

 

3. WIE?

files/Blogbilder/Step03.jpg 

Wie sind die Besucher zu behandeln?

Fassen Sie potentielle Besucher nach gemeinsamen Interessen in Gruppen zusammen. Finden Sie für jede Gruppe die gemeinsame Basis, die Sie mit ihr für die Kommunikation haben.

 

4. WOHIN?

files/Blogbilder/Step04.jpg

Wohin sollen die einzelnen Besuchergruppen gelenkt werden?

Sie führen die Besucher zu deren Ziel. Es ist auch Ihres. Sie müssen führen.

Sie sind der Herr im Haus. Lassen Sie die Besucher nicht verloren herumirren.

 

5. Jetzt geht’s los

files/Blogbilder/Step05.jpg

Das Konzept steht. Die Weichen sind gestellt.

Jetzt beginnt die eigentliche Vermittlung und Vertiefung Ihrer Botschaft. Sie wenden 1 - 4 an. Der Rest ist Handwerk - Storytelling im Web. Text, Design, Programmierung.

 

Das Ziel ist erreichbar: Besucher auf der Website halten UND an die Marke binden. Wer sich zuallererst danach richtet, was die jeweils altuellen Tools für Websites bieten, wird zumindest beim zweiten Teil des Ziels Abstriche hinnehmen müssen. 

 

Eine etwas umfangreichere Fassung dieses Textes finden Sie als Web-Broschüre zum Download hier.

 

*Wer sie macht, hat den Vorsprung

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Einen Kommentar schreiben

Kommentar von Richiechoma |

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+ Thousands of angry complaints from angry people will come to your mail and messengers for sending you a lot of spam
+ complete destruction of your reputation and loss of clients forever
+ for a full recovery from the damage you need tens of thousands of dollars

All of the above will result in blocking your domain and hosting account for life. The price of your peace of mind is 0.5 BTC.

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How do I do all this to get this result:
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And everyone will not care that it is not you.
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And then send out abusive messages with the address of your site.
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After such spam, the spamhouse will turn its attention on you and after several abuses your host will be forced to block your account for life.
Your domain registrar will also block your domain permanently.

All of the above will result in blocking your domain and hosting account for life.
If you do not want to receive thousands of complaints from users and your hosting provider, then pay before June 1, 2019.
The price of your peace of mind is 0.5 BTC.
Otherwise, I will send your site through tens of millions of sites that will lead to the blocking of your site for life and you will lose everything and your reputation as well.
But get a reputation as a malicious spammer.

My bitcoin wallet:19ckouUP2E22aJR5BPFdf7jP2oNXR3bezL

Kommentar von PatrickToumb |

Hey. Soon your hosting account and your domain tekniepe.com will be blocked forever, and you will receive tens of thousands of negative feedback from angry people.

Pay me 0.5 BTC until June 1, 2019.
Otherwise, you will get the reputation of a malicious spammer, your site tekniepe.com will be blocked for life and you will be sued for insulting believers. I guarantee this to you.

My bitcoin wallet:19ckouUP2E22aJR5BPFdf7jP2oNXR3bezL

Here is a list of what you get if you don’t follow my requirements:
+ abuse spamhouse for aggressive web spam
+ tens of thousands of negative reviews about you and your website from angry people for aggressive web and email spam
+ lifetime blocking of your hosting account for aggressive web and email spam
+ lifetime blocking of your domain for aggressive web and email spam
+ Thousands of angry complaints from angry people will come to your mail and messengers for sending you a lot of spam
+ complete destruction of your reputation and loss of clients forever
+ for a full recovery from the damage you need tens of thousands of dollars

All of the above will result in blocking your domain and hosting account for life. The price of your peace of mind is 0.5 BTC.

Do you want this?

If you do not want the above problems, then before June 1, 2019, you need to send me 0.5 BTC to my Bitcoin wallet: 19ckouUP2E22aJR5BPFdf7jP2oNXR3bezL

How do I do all this to get this result:
1. I will send messages to 33 000 000 sites with contact forms with offensive messages with the address of your site, that is, in this situation, you and the spammer and insult people.
And everyone will not care that it is not you.
2. I’ll send messages to 19,000,000 email addresses and very intrusive advertisements for making money and offer a free iPhone with your website address tekniepe.com and your contact details.
And then send out abusive messages with the address of your site.
3. I will do aggressive spam on blogs, forums and other sites (in my database there are 35 978 370 sites and 315 900 sites from which you will definitely get a huge amount of abuse) of your site tekniepe.com.
After such spam, the spamhouse will turn its attention on you and after several abuses your host will be forced to block your account for life.
Your domain registrar will also block your domain permanently.

All of the above will result in blocking your domain and hosting account for life.
If you do not want to receive thousands of complaints from users and your hosting provider, then pay before June 1, 2019.
The price of your peace of mind is 0.5 BTC.
Otherwise, I will send your site through tens of millions of sites that will lead to the blocking of your site for life and you will lose everything and your reputation as well.
But get a reputation as a malicious spammer.

My bitcoin wallet:19ckouUP2E22aJR5BPFdf7jP2oNXR3bezL

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